USGBC Headquarters | Photo: © Halkin Mason Photography
Our vision is that buildings and communities will regenerate and sustain the health and vitality of all life within a generation. Our mission is to transform how buildings and communities are designed, built and operated, enabling an environmentally and socially responsible, healthy, and prosperous environment that improves the quality of life.
LEED-certified buildings are proven to save money, improve efficiency, lower carbon emissions and create healthier places for people. They are critical in addressing the climate crisis, meeting ESG goals, enhancing resilience, and supporting more equitable communities. Today, green building has grown into a trillion-dollar industry, and USGBC’s members are leading these efforts.
USGBC is sophisticated, impactful and loyal. We are respectable and focused on driving change.
USGBC is creative, and we use inventive ideas to solve real problems.
Our primary logo is our USGBC seal in black. We reserve its use for formal printed materials, including letterheads, certificates and advertisements. It is our most recognizable mark, and we use it exclusively to introduce customers to our brand.
USGBC's fonts Benton Sans + Benton Modern Display: Morris Fuller Benton developed Benton Sans from News Gothic for use by newspapers and magazines. It has a vast variety of weights and widths, offering performance well beyond the limits of News Gothic.
Both typefaces feature organic shapes and subtle transitions of stroke width, which creates a less severe, humanist tone of voice. USGBC relies heavily on Benton Sans for branding. This sans serif is bold, clean, and accessible. Our web font, Source Sans Pro, closely resembles Benton Sans.
Our core color palette defines our brand. A family of blues and greens represents USGBC's trustworthiness, loyalty, renewal and growth. This palette nods subtly to our heritage and propels us into a global future. We always ensure a presence of brand blues within the composition.
PMS 315 U
PMS 3135 U
PMS 344 U
PMS 3165 U
PANTONE Neutral Black U
PMS 649 U
Secondary colors evolve with trends and campaigns. This set of swatches is fresh, youthful and warm. We use these colors as highlights or accents within designs. Our core colors always have a presence within the composition.
PMS 109 U
PMS 1505 U
PMS 375 U
PMS 388 U